Client Profile:

Our client is an established FMCG company with HQ in Indonesia and growing presence both in Indonesia and overseas, including the US, Vietnam, the Philippines, and other regions.

Job Role:

Marketing / Product Category Head

Job Description:

We are seeking an experienced commercial leader to drive business growth by shaping long-term strategies, strengthening brand positioning, and leading go-to-market initiatives across multiple product categories. This role combines strategic thinking with commercial execution, working closely with cross-functional teams to accelerate sustainable business growth.

Key Responsibilities

• Develop and execute long-term business strategies aligned with the company’s vision, identifying growth opportunities across product categories, customer segments, and markets.
• Lead the development of comprehensive go-to-market strategies, including product launches, channel expansion, and market penetration initiatives.
• Define and strengthen brand positioning and brand architecture to enhance market competitiveness and long-term brand equity.
• Prepare strategic business cases and commercial proposals to support new product launches, market expansion, and key marketing initiatives.
• Partner closely with Sales, Trade Marketing, Supply Chain, and Distribution teams to ensure successful execution of commercial strategies.
• Establish and monitor key business performance indicators, including revenue growth, profitability, marketing ROI, and investment effectiveness.
• Analyze consumer insights, market trends, competitive activities, and category performance to drive data-informed business decisions.
• Continuously identify opportunities to improve commercial effectiveness and support sustainable business growth.

Leadership Responsibilities

As a senior leader, you will be expected to:

• Drive strategic decision-making by gathering, analyzing, and translating complex business data into actionable insights.
• Build strong cross-functional partnerships and influence stakeholders at all organizational levels to achieve business objectives.
• Develop high-performing teams through coaching, continuous feedback, capability building, and succession planning.
• Translate strategic priorities into structured execution plans with clear milestones, resource allocation, and measurable outcomes.

Reporting line: Executive Director

Job Requirements:

You will be successful in this role if you:

• Possess strong strategic planning and commercial business acumen.
• Have proven experience leading marketing and business strategy within FMCG or other fast-moving consumer industries.
• Demonstrate excellent analytical, problem-solving, and decision-making capabilities.
• Are confident influencing senior stakeholders and driving alignment across multiple functions.
• Have a track record of leading teams and developing future leaders.
• Thrive in a fast-paced, growth-oriented business environment.

For those who are interested with the role, please send your CV to: recruit@apg-consult.com with email subject: “Head of Business Unit – [Your Name]”

Only those candidates who are shortlisted, will be contacted.